Because a company is only strong when everyone in it wins.
A 360° winning strategy
Every organization sits on a gold mine :
its human capital.
However, too many companies miss out on their most powerful performance lever. by leaving talent and apprentices underutilized, misaligned, or demotivated.
Together, we may transform this untapped potential into an unbeatable competitive advantage.
A solid strategy rests on three key pillars: credibility, emotion, and logic.
This is how your complex ideas are transformed into clear,elegant, and compelling solutions.
This gives rise to a vision that rallies, inspires, and unites every employee around a higher purpose.
The goal is to unleash energy, break down barriers, and propel your teams into action.
Your strengths will emerge to overcome challenges and come out stronger, more united, and more effective.
The Mutaction methodTM
Discover the powerful tool that will support you:
The Mutaction methodTM
It ignores what is feasible and directs you to what is necessary.
The Mutaction methodTM was designed for identify key challenges, pinpoint potential areas for improvement and implement some concrete corrective actions. The focus is on 20% effort for 80% impact. It provides you with a powerful, tailor-made action plan to maximize the potential of every entity.
Evaluation
Action tools
Action plan
Transformation
Consulting that creates lasting value
In a complex and uncertain world, leaders need more than advice; they need a trusted strategic partner.
I help ambitious leaders, boards, and companies build clear, bold, and executable strategies.
Our approach
- High-level strategic analysis: a clear understanding your ecosystem, your challenges, and your growth drivers.
- A conviction-based strategy: clear choices aligned with your values and aimed at sustainable performance.
- Exclusive support: close monitoring to ensure implementation and achievement of results.
The Mutaction methodTM
Discover the powerful tool that will support you:
The Mutaction methodTM
It ignores what is feasible and directs you to what is necessary.
The Mutaction methodTM was designed for identify key challenges, pinpoint potential areas for improvement and implement some concrete corrective actions. The focus is on 20% effort for 80% impact. It provides you with a powerful, tailor-made action plan to maximize the potential of every entity.
What sets us apart
- A comprehensive, cross-functional vision that integrates finance, organization, innovation, leadership.
- A high-end approach: discretion, rigor, excellence, and impact.
- Long-term partnership: we build alongside you, not for you.
- Performance + meaning: we believe that healthy growth must be profitable and aligned with your values.
- Faire de chaque collaborateur un moteur engagé et un talent fiable
- Faire de chaque entreprise une organisation invincible, où les résultats ne dépendent plus du hasard mais d’une alliance structurée et d’un accompagnement stratégique.
Vous cherchez plus qu’un consultant ?
Vous cherchez un partenaire stratégique capable de transformer votre organisation en une machine à croissance, où chaque partie prenante gagne ?
Bienvenue chez WIN-WIN Consulting
Who is it for? Leaders and organizations that want to:
- Retain their employees and partners.
- Anticipate changes in their market.
- Create measurable value for their stakeholders.
- Make strategy a lever for sustainable performance.
- Work with a trusted, agile, and demanding strategic partner.
Here's what our customers have to say:

Communications specialist
Ms. Varela is a competent and trustworthy person.

Head of Legal Services - University of Fribourg
If you're (really) looking for someone who will bring about change in your company, Jocelyne is the one for you. She's passionate, dynamic, and friendly. She understands the impact humans can have on a company's financial performance. She knows what she's talking about. I highly recommend her.

Monxieur Email
Jocelyne is a very personable and professional person. I really enjoyed working with her. Are you looking for someone to boost your business by mobilizing the full potential of your teams? I highly recommend Jocelyne!

Content Creator - Digital Marketer - Office Manager
Jocelyne, I would like to highlight the significant impact of your dedication and passion for supporting our employees. Your contagious energy and solution-focused approach have already produced very positive results. Your expertise, supported by in-depth research and solid facts, establishes a strong sense of trust from the very first exchange. As a thought leader, your ability to inspire and rally others around your vision is important. Our meeting was not only enriching but also eye-opening, confirming that collaborating with you is a very exciting opportunity. Any company looking to align its vision and thrive in a constantly changing world should engage your services.

Authorized Signatory Michelin Switzerland SA – EUN/SC/FBG
Dynamic, attentive, professional, and efficient, Jocelyne Varela is someone you can trust and who will tactfully and intelligently guide you toward the best solutions for you and your business.